Privacy Policy

Last updated: 19 July 2026

This policy explains how Replayable ("we", "us") collects, uses and protects personal data when you use our missed-call text-back service and website replayable.co.uk. We are the data controller for the information described below.

Plain-English summary: we handle two kinds of people's data — our trade customers (the businesses who pay for Replayable) and their callers (people who ring those businesses). We only use that data to run the text-back service, and we never sell it.

1. Information we collect

Account data — the business name, contact name, email, phone number and billing details of trade customers who sign up.
Caller data — when a call to a customer's number is missed, we process the caller's phone number and the content of the SMS conversation that follows, so the automatic reply can be sent and managed.
Usage data — basic logs (timestamps, delivery status) needed to operate and support the service.
Website data — standard information such as pages visited, used to keep the site working and secure.

2. How we use it

To send the automatic text-back and deliver the conversation to the trade customer.
To provide the dashboard, support and billing.
To improve reliability and prevent misuse.
To send service-related messages to trade customers.

3. Legal basis

We process account data to perform our contract with trade customers, and caller data under our legitimate interest (and our customers' legitimate interest) in responding to a genuine enquiry that the caller initiated by ringing the business. Callers can opt out of further messages at any time by replying STOP.

4. Sharing

We use trusted processors to run the service — notably Twilio for telephony and SMS delivery. They process data on our instructions under their own security and privacy terms. We do not sell personal data to anyone.

5. Retention

We keep conversation data only as long as needed to provide the service to the relevant trade customer, and delete or anonymise it when no longer required or on request.

6. Your rights

Under UK GDPR you can request access to, correction of, or deletion of your personal data, and can object to certain processing. To exercise any right, email replayable1@gmail.com. You can also complain to the ICO (ico.org.uk).

7. Security

We use appropriate technical and organisational measures to protect data, including access controls and encryption in transit.

8. Contact

Questions about this policy? Email replayable1@gmail.com.

This document is a starting template written in good faith. Before you take on paying customers, have it reviewed by a qualified adviser to make sure it fully fits how you operate.

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